For the launch of it’s new collection SHIELD, Nike contacted us to conceptualise a campaign that could communicate the attributes of the products. The SHIELD collection was designed to protect the athletes from the harsh winter conditions, keeping them confortable and improving their performance in bad weather.
To emphasize the technology and advanced materials that the SHIELD collection was built upon we used a visual language that depended on the use of advanced motion graphics, web technologies and social media interactions. The aim was tho link the high end deliverables to the quality and reliability of the product and create an harmonious symbiote between container and content.
Using social media as a reach-out channel and generating relatable, likeable and shareable content we invited our users to go one step beyond and challenge themselves under winter conditions ands measure how their performance improved by using the SHIELD Collection.