Client
European Parliament
Role
Product Design
Agency
Lavinia
Year
2021
The News Hub is one of the main media sites that the European Parliament uses to aggregate and monitorize all the social media traffic coming from its MEPs, Political Parties, Offices, Commitees and Services. It is used by journalists, analysts and advisors all over the world. The aim was to envision a completely new concept for the site, taking the core audience and heavy users experience to the next level and bringing the tools to work seamlessly across devices. A project created from the ground up, with great ambition and a special dedication to information transparency and accountability that endured across borders and cultures.
Brief
When time is key
One of the core features that soon became a game changer was the addition of a global timeline tool. The users could configure it to visualise the current trends and select defined periods to monitor what topics where discussed when and by whom. A tool for the democratisation of social media monitoring, that is now a reality for millions of Europeans who can now track the state of social media campaigns and targeted political messaging.
Diplomatically mobile
With a strictly mobile-first approach, the features and the interface work seamlessly as if it was a native environment. This, coupled with an enormous emphasis on clean, minimalist design and a great focus on accessibility and ease of use, creates the perfect environment for a powerful tool that is used by thousands every day. By prioritizing simplicity and user-centric design principles, we have ensured that even the most complex tasks can be performed effortlessly. The intuitive interface reduces the learning curve, allowing users to quickly become proficient and productive. Moreover, our commitment to accessibility means that the tool is usable by people with diverse abilities, fostering inclusivity and broadening our user base. The result is a robust, elegant solution that meets the needs of a wide audience, driving engagement and satisfaction.
Going Dark
A fully fledged palette based on a strictly selected color theming maximized for contrast and comfort in low-light reading environments. By carefully choosing colors that reduce eye strain and improve readability, we created a dark mode that enhances the user experience during nighttime or in dimly lit settings. This dark theme not only conserves device battery life but also provides a sleek, modern aesthetic that appeals to many users. Furthermore, the high-contrast design ensures that all elements remain easily distinguishable, maintaining usability and accessibility standards.