Client

Martini

Role

Editorial Design

Agency

Contrapunto BBDO

Year

2018

Brief

Martini was launching a new campaign to give a new value to their brand heritage and to dive deeper in the social side of the product. As for this purpose we created the oldest social media of all times: The Martinial. A paper magazine designed to display news and articles contributed by the users and promote the interaction in real life events, meet new people and enjoy a Martini in a sunny terrace.