Client

Jack Daniels

Role

Graphic Design

Agency

LOLA Mullenlowe

Year

2016

Brief

Jack Daniels was pivoting in their target strategy to move to a more young and urban public, with interest in music and trends. As part of that campaign the company organised a variety of branded events with some of the most iconic DJs and artists of the city and a series of posters an graphic products where produced to support that campaign.